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Diving in the Reef

Revive the Reefs

The Global Coral Reef Alliance (GCRA) is a non-profit dedicated to restoring coral reefs through science, innovation, and advocacy. Revive the Reefs reimagines the organization’s identity with a brand system that feels open, approachable, and globally relevant. Inspired by the natural beauty of coral ecosystems, the design invites viewers to connect with what’s at stake and what’s still possible to protect.

Brand Strategy

Merchandise Design

Marketing Templates

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Design Challenge

The existing GCRA branding lacked emotional resonance and modern appeal. The challenge was to develop a refreshed identity system that communicates the urgency and optimism behind reef conservation—balancing science with a sense of serenity and global responsibility.

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